The world of mixed martial arts (MMA) is about to get a major boost from a familiar face in the sports media industry. Steve Bornstein, the former CEO of ESPN and the NFL Network, has joined the advisory board of Scott Coker's upcoming global MMA league. This move signals a significant step forward for the league's growth and strategy, as Bornstein brings a wealth of experience and expertise to the table.
Bornstein's role will be multifaceted, encompassing media strategy, distribution, technology, fan engagement, and commercial development. His deep understanding of the sports media landscape and his track record of building successful sports networks will be invaluable to the league's launch and ongoing success. Coker, the league's CEO, praised Bornstein's ability to set the bar for excellence in sports television and his role in bringing global sports into the living rooms of fans worldwide.
This isn't Bornstein's first foray into the world of sports. He has been instrumental in the growth and expansion of the NFL Network, launching and expanding platforms like NFL.com, the NFL App, and NFL RedZone. His current role as president, North America at Genius Sports, further underscores his commitment to the industry. Additionally, Bornstein's involvement with The V Foundation for Cancer Research showcases his dedication to making a positive impact beyond the sports realm.
The advisory board also includes notable figures like Wade Davis, Steve Kaplan, Steve Mosko, and Swimmy Minami, each bringing their own unique expertise and connections to the table. This diverse group of professionals will play a crucial role in shaping the league's global launch and long-term success.
Bornstein's addition to the advisory board is a strategic move, leveraging his extensive experience in sports media and his ability to connect fans to premium live sports. The league's ambition to become a global force in MMA is evident, and Bornstein's insights will be instrumental in achieving this goal. As the league continues to build toward its 2027 debut, the industry will be keenly watching to see the impact of this powerful combination of talent and expertise.
